The ‘free from’ trend

The ‘free from’ trend

Did you know that just 15% of consumers who claim to have bought gluten-free food and drinks have done so because they are gluten-intolerant? There is a new type of consumer that is more health concerned and interested in nutrition. He prefers more natural and simple ingredients rather than artificial ones. They put back products with a complex list of ingredients and E-numbers. ‘Free from’ products are gaining popularity.

Adding value with less is what we do at Confidas by using limited and natural ingredients. Moreover, our fruit jellies are the perfect treat for those who are not allowed to eat gluten or lactose. P.S.  Do you keep track of the amount of calories you are eating? As our fruit jellies are free from fat, one portion only contains 65 Kcal (or 327 Kcal per 100g). So don’t worry if you are beinig tempted by one pâte de fruits ♥